Amaze Digital Designs New Interactive Website for Toyota Marketing Europe
Summary
People today conduct most pre-purchase research online, so by making our site as interactive and informative as possible, whilst keeping it easy to use, we can maximise the impact we have on our consumers.” commented Karen Peeters, European Manager of One-to-One Marketing at Toyota.“Amaze Digital has demonstrated an ongoing understanding of how best to translate this requirement into a physical site, using its design and technical expertise.” “The aim was to update Toyota’s brand presence online, the key to which is an engaging, user centred experience.The site showcases Toyota’s full range of vehicles, including the newly launched Auris, as well as providing information on services, company news and events.“It is essential we make the most of our web presence as a marketing tool.People today conduct most pre-purchase research online, so by making our site as interactive and informative as possible, whilst keeping it easy to use, we can maximise the impact we have on our consumers.” commented Karen Peeters, European Manager of One-to-One Marketing at Toyota.“Amaze Digital has demonstrated an ongoing understanding of how best to translate this requirement into a physical site, using its design and technical expertise.”“The aim was to update Toyota’s brand presence online, the key to which is an engaging, user centred experience.