Toot. Toot.*: Jeff Fisher is Having an "Identity Crisis!"
Summary
" takes a fresh look at 50 before and after case studies, from designers and firms from around the world, by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success.Designers seeking inspiration - and any business considering a graphic makeover - will be presented an inside look at the challenges of redesigning identities and visual examples of creative and strategic thinking in achieving the desired results.50 Redesigns That Transformed Stale Identities Into Successful Brands Hardbound: 216 pages Publisher: HOW Books, an imprint of F+W Publications Release: September 2007 ISBN: 1581809395 Price: $35.00 Jeff Fisher has received nearly 575 regional, national and international graphic design awards for his logo and corporate identity efforts." takes a fresh look at 50 before and after case studies, from designers and firms from around the world, by exploring the process of redesigning existing identities to help businesses refine their image, communicate with customers, and find success.Designers seeking inspiration - and any business considering a graphic makeover - will be presented an inside look at the challenges of redesigning identities and visual examples of creative and strategic thinking in achieving the desired results.Jack Anderson, of the Seattle firm Hornall Anderson Design Works wrote the foreward for "Identity Crisis!