Shopping, auctions and stock trading gain popularity online. 37signals is founded as a Web design firm by Jason Fried, Carlos Segura, and Ernest Kim in Chicago. 37signals launches the Signal vs. Noise blog as a medium to talk about design, business, experience, simplicity, the web, and culture. Blogs become a popular medium for publishing on the Internet. David Heinemeier Hansson is hired to develop a project management tool for managing Design projects. Basecamp , a new kind of project management tool, is released. 37signals abandons Web design in favor of software development. Apple introduces the iPod nano. The internet site YouTube launches. Backpack , the best way to keep your business organized, launches. The Blu-ray Disc format is released in the United States. 37signals publishes Getting Real , a book about the business of design & programming. Campfire , web-based collaborative group chat, launches. The Nintendo Wii video game console is introduced in North America. The final book of the Harry Potter series, Harry Potter and the Deathly Hallows, is released. Highrise , a better way to keep track of contacts and leads, is released. Signal vs. Noise blog is read by over 90,000 people a day. Getting Real is released in paperback and continues to inspire entrepreneurs and business owners worldwide. GPS becomes a ubiquitous technology working its way into cellphones and notebook computers. 37signals Live -a question & answer show featuring Jason Fried and David Heinemeier Hansson-is first broadcast online. 37signals ID -one username and password for all your Basecamp, Highrise, Backpack, and Campfire accounts-is introduced. Jason Fried and David Heinemeier Hansson write REWORK - a new business book. In its first week it becomes a New York Times bestseller. 37signals introduces an all new Basecamp that's completely redesigned and reimagined from the ground up. Jeff Bezos, CEO of Amazon.com, has always been interested in anything that can be revolutionized by computers. Intrigued by the amazing growth in use of the Internet, Jeff created a business model that leveraged the Internet's unique ability to deliver huge amounts of information rapidly and efficiently. In 1994 he founded Amazon.com, Inc., the leading online retailer that offers services which traditional retailers cannot: lower prices, authoritative selection, and a wealth of product information. Jeff Bezos is the sole investor in 37signals. As easy as email, just way more powerful. Over 20,000,000 contacts managed with Highrise. Simplify your internal communications. Private group chat rooms for your business. Find (or post) a programming or design job. Videos of our keynotes and interviews. We profile successful small businesses. Interviews with companies post-aquisition. Our take on building a great business. Learn how to build software the easy way. A powerful & simple web app framework. A list of projects we've released & contributed to.