In 2007, Steve Jobs stepped on stage with an iPhone that barely worked: a script with no room for deviation saved it
Summary
The article compares Apple’s recent Apple Intelligence and Siri rollout delays with the tightly controlled 2007 iPhone launch. It explains that Apple’s 2024 keynote promised a more capable Siri, but the company pushed the upgraded version out to 2026 and still has not delivered it in Europe. The piece then revisits the first iPhone demo, showing how Apple relied on scripted sequences, backup devices, custom hardware, and network workarounds to make the launch appear seamless. It also highlights how much secrecy surrounded the event, including the surprise for some suppliers about where their chips were being used. The main point is that Apple has long paired ambitious software messaging with heavily staged demos, even when the underlying product is not fully ready.
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