Polymarket and Kalshi have moved $130 billion so far this year. Zuckerberg has said he wants his share

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Summary

Meta is developing an experimental prediction markets app called Arena and is treating it as a high-priority project. The app will launch as a standalone product and initially use points instead of real money. The move comes as prediction markets like Polymarket and Kalshi have grown rapidly and become a mainstream online trend. Meta wants to use this format to deepen user engagement and gather sensitive preference data about what people expect to happen next.

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