Streaming services’ obnoxiously loud ads become illegal on July 1 in California

▤ Summary

California will make it illegal for streaming platforms to run ads louder than the content they accompany starting July 1. The law extends CALM-style loudness rules to streaming services and creates a compliance requirement for video platforms operating in the state. Streaming providers may need to adjust ad insertion and volume-normalization systems to meet the new standard. The change could also affect how platforms apply audio rules across U.S. streams beyond California. Illinois has a similar requirement scheduled for 2027.

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