Formations Raises $8 Million Series A to Expand its CFO-as-a-Service Platform for Self-Employed Professionals

These new self-employed need a trusted partner to guide them, optimize benefits and maximize savings - a "personal CFO" to set-up their company who can provide recommendations based on real insights. Formations is also announcing a strategic partnership with , provider of pay and benefits software to small businesses, and is extending its relationship with , as its preferred accounting solution. "Were thrilled to partner with Formations on its journey to create a seamless horizontal platform for the self-employed, with our best-in-class embedded payroll, so customers can manage all their needs in one place," said Brian Busch, Head of Marketing at . Formations was established by tax and accounting expert Shahar Plinner and growth marketer Uri Bar-Joseph, who recognized the need for a comprehensive and more supportive financial solution for the self-employed. "Solopreneurs have been left to figure things out on their own for too long despite their growing into the largest workforce in America, while the corporations have attracted all the technology and financial attention," said Shahar Plinner, CEO and Co-Founder of Formations.