Amenitiz Raises $30 Million to Push Software to Hotel Sectors Long Tail

The startup is like a Swiss Army knife of services, offering independent hoteliers help with “channel management,” or making its inventory and rates available to online resellers; an internet booking engine for accepting reservations; automation of some daily tasks, such as handling payments and invoicing; and marketing the property with a basic website. It plans to add revenue management and distribution tools “We’re very specific in the customers we target,” said co-founder and CEO Alexandre Guinefolleau. Amenitiz shares a philosophy with companies like Cloudbeds of trying to centralize the core tools an independent hotelier needs in one cloud-based package. A different set of vendors takes the opposite approach of focusing on specialized functions, with hoteliers shopping a la carte and integrating via APIs, or application programming interfaces. We charge a separate cost for buildling a hotel’s website.” “Amenitiz shows how a ten times better product, which is intuitive and easy to use, can quickly achieve product-market fit in a sector that has seen very little innovation in the past few decades,” said Lucile Cornet, a partner at Eight Roads.