Denim Social Closes $5 Million Series B Investment Round Led by FINTOP Capital

While primary banks may be able to retain customers’ savings and checking accounts, the report suggests that they’re likely losing out on lucrative sales when it comes to loans, credit cards and investments. When users submit their names and email addresses, they will receive the content and your sales team members can reach out to them directly with a human-centric, personalized outreach approach. When prospects and customers know they’re just an email or phone call away from a real person at your organization, they’re likely to turn to you instead of an impersonal digital direct bank for their next financial need. Focus on customer retention just as much as acquisition Bringing in new prospects gets a lot of attention from financial services marketers, sometimes at the expense of retaining current ones. Banks that differentiate by focusing on digitization alongside the human element will find that it’s easier to keep current customers from looking for greener pastures.