Discount grocery startup Misfits Market raises $200M

A survey by Aspect Software finds organizations that leverage an omnichannel strategy see 91 percent better year-over-year customer retention rates than businesses that don’t. Omnichannel e-commerce marketing is essential for brick-and-mortar or digitally native brands that want to drive more e-commerce traffic and increase e-commerce sales in the years ahead. You can use data to understand how customers interact with your brands across each channel, but don’t be afraid to speak with them directly through surveys and polls. It doesn’t matter if you see an Apple ad on TV or in print, read the copy on their website, or even watch one of their product launches. Thanks to some pretty significant updates on the major social media platforms, it is now possible to drive sales through Instagram, Facebook, and Pinterest.