Xero app partner Practice Ignition lands A$26 million tech investment

As Xero Small Business Insights data has shown, the relationship between timely payments and cash flow is a critical one. As we’ve built the business, we’ve created a more robust partnership, including winning Xero App of the Year.” So what are Practice Ignition’s plans now that it has A$26 million to work with? Pearson plans to triple the size of his global team, which is now at 60 ,to almost 200 people by the end of next year in Canada, the U.S., Australia and the U.K. Apps that solve problems for accountants, bookkeepers and small businesses have with Xero a global platform from which to launch their success. Those apps that integrate most deeply are likeliest to create frictionless experiences, and in turn build customer advocacy.