202220 Mar

How to ensure your salon’s online presence is fit for 2022 –...


While more ‘touch points’ can mean increased opportunities for clients to discover your business or provide them with more ways to contact you or even book an appointment with you, you need to have clear objectives behind choosing to use a particular platform in order to get the most value from your time and resources invested. As you would expect, it can become quite technical and time consuming, and you’ll need to factor it into your budget, but advertising online has the potential to drive more bookings and direct new clients to your business at low cost. Here’s what you’ll need to do to get started: Choose the objective of your campaign, such as sending people to your website or online booking site, and create your ad copy and design around this, such as a special offer. If you’d like to start advertising online, we recommend hiring an expert or digital marketing agency to help you with creating a strategy and setting up your accounts and ads correctly, as this can save you time and money in the long run. • None How to build your brand with Instagram • None The best marketing channels for salons, spas and clinics Editor’s note: This article was originally published on 30 November 2015 and has been completely updated for relevance and comprehensiveness.

Source: Kitomba