202209 Mar

TechCrunch Roundtable: The future of the app economy for small businesses and startups


How connected tech can help startups, entrepreneurs and small businesses succeed brought together a dream-team panel, including Xero partners, HubSpot, Stripe and Shopify, to share our collective insights into the current digital platform landscape, and where connected tech and apps will make the biggest impact for startups and small businesses customers in the future. As businesses bring onboard more tools, it actually becomes easier for them to adopt other tools and as a result, businesses want integrated tools to help them streamline their operations and be more efficient.” Linking up multiple platforms to create new holistic solutions Scott Brinker, VP of Platform Ecosystem at HubSpot said, “In the B2B space, we’re seeing a rise in the ‘revenue operations’ function, and you don’t have to have a big department to take advantage of this – it’s reframing how we connect the dots across the activities that are happening in a customer’s journey such as marketing and sales, and then how we align this with finance, data and operations. Everyone on our panel was in agreement – we’re committed to changing the game for startups, entrepreneurs, small businesses and developers who want to innovate and collaborate on our various platforms at HubSpot, Stripe, Shopify and Xero. I’d like to thank our panelists – Dorothy (Stripe), Lola (Shopify), and Scott (HubSpot) and also our moderator, Ray (Constellation Research) – for sharing your valuable insights. And thank you to TechCrunch for hosting the digital roundtable (again definitely watch the recording on techcrunch.com and also keep an eye out for the link via our Xero API social channels).

Source: Xero