202214 Jan

Online portal benefits post-pandemic plans for group bookings


Group bookings have been inevitably affected by the covid virus, but the tourism industry will be hoping 2022 is the dawn of a new era as the pandemic starts to abate. This article focuses on the challenges faced in retaining and reintroducing group bookings and how TOR’s Maxim system is supporting clients in that process. One attraction which has experienced an inevitable drop in group bookings during the pandemic is BA i360, the observation tower on Brighton beach which affords visitors 360 degree views. Naturally we have implemented many new measures to keep visitors and staff safe, but also ensured that our team doesn’t lose sight of the fact visitors are here to have a great experience, not to dwell on covid.” Another of TOR Systems’ clients, Staffordshire-based National Memorial Arboretum, has endured a tough period after coach tour operators and friendship groups understandably cancelled bookings as a result of the pandemic and resulting restrictions. • Supports multi-site, locations, sessions, events for groups which want multiple workshops/activities across many locations • Configurable up-selling opportunities, enabling the attraction to upsell retail items to a group booking that are linked to the visit • Marketing segmentation for CRM – all data added to the system can be used to create marketing communication, pre-visit emails, payment chasers, or post visit communication • Multiple changes to bookings, all fully audited

Source: Torsystems