Apple’s A15 Bionic arrives as a performance leader in a smartphone processor industry expected to generate US$35 bn in revenue for chip designers, claims the company. They collaborate closely to identify the latest innovations and understand the technology choices made by the OEMs. The two companies offer a comprehensive overview of the processor industry and recent technical innovations for consumer products, with four analyses. “This trend is continuing into 2021 and pushing APU revenues into the high US$40 bn by 2026…" In this dynamic context, Apple has always developed its own processors for commercial products. According to Ying-Wu Liu: “The newest generation, the A14 Bionic, is potently supporting the iPhone 12 Pro and iPad Air 4th.