202106 Dec

Salon marketing checklists for email and SMS marketing campaigns –...

Summary

Email and SMS marketing are essential tools for salons, spas and clinics to connect with clients, encourage bookings, and promote products and services. If you use an email marketing service such as Mailchimp, it allows you to choose from various customisable templates and review how your message looks on desktop and mobile screens. 55% of people prefer to receive appointment reminders by SMS over email, and 90% of text messages are read within 3 minutes. A trigger is a setting within your software that kicks off the automatic sending of an email or SMS to your clients, for instance, when they sign up for their first appointment. Sources for statistics as they appear in the article: • None The 10 best client messages you can automate to save time and grow revenue • None A definitive guide to marketing your salon, spa or clinic

Source: Kitomba

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