202124 Nov

Attio wants to build the CRM for the Airtable generation –

Summary

Meet Attio, a new CRM for people who are familiar with modern collaboration tools, such as Airtable, Notion and Zapier. The startup wants to create a product that can hold all important information about your customers, suppliers and partners, but that is also flexible so that you can organize, view and manipulate data easily. Attio raised a $7.7 million seed round led by Point Nine with participation from Balderton Capital and Headline. “We think that there’s something incredible happening in business software in general and also in CRM in particular,” Sharp told me. The company has around 120 paid customers, such as teams working for Coca-Cola, Supercell, Saltpay, Causal and Upfront Ventures.

Source: Techcrunch

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