InMobi Signs Definitive Agreement to Acquire Appsumer Analytics and Insights Platform to Power Performance Marketers Around the Globe
SAN FRANCISCO--(BUSINESS WIRE)--InMobi, a leading provider of content, monetization and marketing technologies that help businesses fuel growth, today announced it has signed a definitive agreement to acquire Appsumer, a performance insights platform for mobile app advertisers that provides a 360-degree view of marketing spend across channels, allowing advertisers to turn complex data into rich insights. Shumel Lais, CEO and Founder of Appsumer, joins InMobi and will continue to lead the division, charting its future growth path and product roadmap. Incorporated in Singapore, InMobi maintains a large presence in San Francisco, London, and Bangalore and has operations in New York, Chicago, Kansas City, Los Angeles, Delhi, Mumbai, Beijing, Shanghai, Jakarta, Manila, Kuala Lumpur, Sydney, Melbourne, Seoul, Tokyo, and Dubai. The platform aggregates and normalizes cross-channel cost, attribution, revenue, and predictive data and visualizes it in an easy-to-use business intelligence (BI) tool for user acquisition (UA) teams. Its platform powers user acquisition teams at top-grossing consumer mobile apps worldwide including Lovoo, Miniclip, Trainline, Huuuge Games, and Picsart.
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