202121 Sep

The Ultimate Guide to Digital PR

Summary

As the world continues to move away from traditional print journalism, brands will need to adapt to develop relationships with influential entities that have large online followings. For example, here’s data from a map campaign that we executed that resulted in backlinks from 112 referring domains (81 followed links): We’ve found that there are many journalists that absolutely love to cover articles that apply to their specific area. For instance, it wouldn’t make sense for a gardening retailer to create a piece of content that talks about the most fashionable cities in America and pitch the story to Vogue. The campaign should be added as a blog post to your site and consist of two components: • None Copy that provides more detail about the research and findings We generally recommend creating 4-6 unique graphics for your most interesting data points. For more great tips, check out Amanda Milligan’s Whiteboard Friday on the topic: While it’s completely fine to work out of a Gmail inbox for your pitching, outreach software can help you take things to the next level.

Source: Google

Classifications

Companies