202121 Sep

The Impact of Earned Media Value on Social Media Marketing


The ability to demonstrate the true impact of social media, PR, and marketing activities relies heavily on tracking, reporting, and if we’re being honest here, really clean attribution metrics. How does one measure the success of their marketing strategy on social media when it’s an influencer, community member, or even an employee advocate driving the impact? Sandeep Mathrani, CEO of WeWork, made disparaging remarks regarding the remote workforce not long after the United States started coming out of the worst of the Coronavirus pandemic. Likewise, user-generated content on social platforms like TikTok can result in a catastrophic boost in sentiment with video views leading to sales. In many instances, it can be subjective to personal preferences, which is also why platforms like Yelp give the ability for business owners to respond to reviews.

Source: Gaggleamp