Affiliate Marketing 101: Overview of Affiliates & Technology Partners
Once you gain a good understanding of affiliate marketing, you’ll be able to leverage all of your options to make the best decision for your business. It’s important to note not all types of affiliate partnerships are right for every brand, so learning about your options is a great way to decide what will work for you. After making a purchase, shoppers receive money back or points based on what they bought through affiliate links. Agencies often manage your affiliate program along with some of your other digital marketing efforts, such as paid search or social. SaaS (Software-as-a-Service) companies provide the technology needed for your affiliate efforts, but they don’t manage the program or help the advertiser find publishers.
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