Reducing Unsubscribe Rates like an Email Marketing Expert
The reason segmentation works to reduce the amount of people unsubscribing is that it ensures that you send each subscriber only content that is relevant to them. Writing relevant subject lines is a very basic and important, yet often overlooked aspect of email marketing. Make sure your emails are optimized for a small mobile screen by using appropriately sized graphics and obvious CTAs. An Email Marketing Expert in the Making You’ve probably realized by now that these methods to reduce unsubscribe rates are not complicated. Go on and add these tactics seamlessly into your existing strategies to feel like an email marketing expert in no time!
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