202116 Jun

Who controls your startups community? (Sponsored)


The distinction is important because brand communities are generally created and/or managed to foster loyalty, not awareness (although you do receive that as an extra benefit). Arguably the earliest form of online community, the forum continues to thrive in its ability to attract and engage diehard fans. Many people mistakenly think of blogs as a one-way communication platform, like an old-school newspaper column, but take a look at the comments section of a popular tech blog—It’s typically filled with discussion! Or, if you’re looking to make community an integral aspect of your product, you might consider using a solution like the Sendbird API to deliver in-app communication features like chat, voice and video calling. With the plan in place, it’s time to put in the work and measure the results, incrementally making improvements to better cater to the needs and desires of your audience.

Source: Google