202121 Jul

Communication in FP&A Pt 2 – Think big picture to tell better stories


I’m a marketing coordinator, not an FP&A expert, so I can’t tell you what on earth “horizontal analysis” means or how to balance a general ledger. Are you shooting the long-term forecasting breeze around the water cooler or are you giving specific insight to an underperforming department of the business? Clearly articulate how you want your story to inspire change, and make it as simple and motivating as possible for your colleagues to follow this plan. Choose the dataset that is most relevant, insightful, and important to your report’s narrative, and present your findings in a way that is compelling to managers. Don’t be afraid of storytelling – it’s a business tool, and a vital life skill, that will help you extract the most value from your FP&A reporting.

Source: Calumo Full Article