202115 Jun

How to Get Results from Broken Link Building

Summary

If you’re a marketing agency and have a similar case study you’ve published recently, you can reach out to websites still linking to this post and offer yours as a replacement. This is what the process looks like on Moz: Link research > Top pages > Enter root domain or specific URL > Change status code to “4xx - broken”. For a broken link building campaign, you want to reach out to someone who’s in charge of inbound marketing or manages the content publishing process in a company. So, sending an amazing, personalized outreach email that adds value for the recipient will make you stand out instantly and will put you in a better position to land that broken link. The mistake most people make with broken link building campaigns is suggesting content that isn’t a good replacement for the dead page.

Source: Google Full Article

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