202115 Jun

The Wrong Kinds of Content for Marketing

Summary

Are there types of content that simply aren’t going to nurture people, provide value to them, and help them along their journey to becoming a customer or client? If you promote a webinar in a way that promises value to the attendee, but simply do a product demo, you’ll lose the respect of your audience. Before you know it, you’ll have built a content library that will allow you to more fully understand your perfect potential customers. When a post or content piece tries to do too much, you end up befuddling your reader – and they won’t make ANY decision because they’re lost. Who Cares?” Test When you are crafting content, whether blog post or a document your audience can download, ask yourself this very important question: So what?

Source: Genoo Full Article

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