3 Benefits of Geographic Segmentation
There are a multitude of factors that can be used to perform geographic segmentation, including specific location, time zone, climate and season, cultural preferences, language, and population density. It’s easy to see how being armed with the information to target users in a warm climate with swimwear as opposed to heavy outwear can quickly advance marketing campaigns. Think: a company that sells lawnmowers wouldn’t benefit from marketing the same large riding mowers, best suited for rural areas, to urban apartment dwellers. In places where a variety of languages or dialects are spoken, messaging potential customers in a way that accounts for their own cultural preferences is powerful – and makes it far more likely you’ll get your point across. By understanding the advantages of Geographic Segmentation and adapting messaging to regional audiences, brands can increase engagement, reduce waste, and improve market positioning.
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