202112 May
Should You Ask a Vendor About Competitors? – Steelray Blog
General News

We were giving a demo the other day of two new products we’re working on, and near the end, one of the people on the call posed this question; how do we compare to [Competing Product X]? As a rule, I’ll never say anything negative about a competitor or their products, which also impacts my impartiality. The purpose of the demo was to determine whether our product was a good fit for their needs. We’re confident that we’ll compare favorably in head-to-head comparisons, and if/when we don’t, we’re good with the customer finding a better fit for their needs. Is it a fair question to ask a vendor?

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