202111 May
Everything You Need to Know About A/B Testing | Loop11
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There are countless applications for A/B testing, whether you’re comparing variables in an ad, features on an app, your website’s layout, or anything else. The beauty of A/B testing is that you can easily understand the idea even if you know nothing about math, statistics, or any technical subjects. Focus on what you’re trying to improve, such as: When you have a goal, you can identify variables to test, such as email subject lines, how content is displayed, landing pages, or opt-in forms. For example, if there are fundamental issues with your web page, offer, or branding, changing design elements won’t fix the problem. It’s a proven way to make continuous improvements to better serve your customers, subscribers, website visitors, and prospects.

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