Developing a Sophisticated Website for a Fast-Growing Fintech Company
Summary
After experiencing significant revenue increase and a geographic expansion, Payrix realized that the time was right for a comprehensive rebrand that would better communicate their rising reputation, ambition, and culture. With the big picture goals in place, Payrix approached Franklyn, a Brooklyn-based creative studio (and frequent NMC partner agency) to craft a new logo, identity, and visual language that would launch the company into their next chapter. After guiding Payrix’s executive team through a digital-specific discovery process, we kicked off the web design project with a clear goal in mind: To create a standout look that would engage site visitors while prioritizing a smooth and intuitive user experience. We tackled the first item – appearance – with a distinctive modern design that incorporates playful illustrations, a powerful color scheme, and plenty of movement from GIFs and dynamic load-in effects. For the Payrix project, that meant paying attention to things like color contrast, button and link design, alt text for images, and behind-the-scenes structures to support assistive devices and keyboard navigation.
