Following Apple’s launch of privacy labels, Google to add a ‘safety’ section in Google Play –

▤ Summary

Developers who already adhere to specific security and privacy practices will additionally be able to highlight that in their app listing. Apple’s labels focus on what data is being collected for tracking purposes and what’s linked to the end user. (Apple’s “ask to track” pop-ups on iOS now force developers to beg inside their apps for access user data). Assuming these verifications are handled by trusted names, they could help to convey to users that the disclosures aren’t lies. Google says the new features will not roll out until Q2 2022, but it wanted to announce now in order to give developers plenty of time to prepare.

▦ Linked Companies

Apple Inc.

$1B+