5 Strategies to Convert Price Sensitive Shoppers
Furthermore, with many consumers facing vast debt in the form of student loans, credit cards, and more, offering payment options is a way to convert shoppers who may not otherwise be in a position to purchase. Offering a lower priced option can ensure that you don’t lose a potential sale to a competitor, while giving the shopper the opportunity to leave satisfied with a purchase. Speaking of comparison shopping, it’s not uncommon for a price sensitive shopper to visit multiple websites to ensure they’re getting the best deal. And for a shopper who just isn’t ready to make that purchase, being notified of a price drop just may be the catalyst that converts them. Market research shows that taking away shipping costs is actually known to increase average order value and conversion rates.
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