A $5M Seed Round and Nationwide Nordstrom Launch Kick Off Austin-Based Disco Skincare's Success in 2021
The fundraise will help Disco continue to scale the business, expand their product offering, hire their core team, and accelerate their roll out to retail doors across the country. In 2021, Disco entered 40 top Nordstrom doors as well as Nordstrom.com, including the Mens Store in NYC; The Grove in Los Angeles, CA; Fashion Island in Newport Beach, CA; Scottsdale Fashion Square in AZ; Michigan Ave. in Chicago, IL; Perimeter Mall in Atlanta, GA; and South Coast Plaza in Costa Mesa, CA, with plans to hit hundreds more doors in 2021. Disco founder Benjamin Smith, who was recognized by Goldman Sachs (NYSE:GS) as one of the 100 Most Intriguing Entrepreneurs of 2020 at its Builders + Innovators Summit, introduced Disco skincare in 2019, at a time when only roughly 20% of adult men regularly use skincare products. "We started Disco with a mission to empower men by introducing them to clean, powerful skincare products free of hyper-masculine branding and toxic ingredients," he says. This is only the beginning and were excited to put this new funding to work to educate men on the importance of taking care of their skin".
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