202107 Apr
3 Vital Click-Based Signals for SEO: First, Long, & Last
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"Note that such categories may also be broken down into sub-categories as well, such as informational-quick and informational-slow: a person may only need a small amount of time on a page to gather the information they seek when the query is “George Washingtons Birthday”, but that same user may need a good deal more time to assess a result when the query is “Hilbert transform tutorial” To dive a little deeper, its not so much how long visitors stay on your page, but your ratio of long clicks (LC) to overall clicks (C), weighted on a per-query basis. The golden rule of getting more long clicks is simply this: provide the most useful, complete, and engaging answer to a user search query, in the most attractive and effective format possible. While not an exhaustive list, a few examples may include: • None Place important content above the fold, where its easy to find • None Leverage high-quality videos (Mozs Whiteboard Friday pages have an average view time of nearly 10 minutes!) Exactly how to make sure your visitor wants to come back is going to vary based on each and every query, but generally, it means going the extra mile, answering questions more completely, and offering the user more resources and a better experience. These are all available either through Search Console or Google Analytics: Keep in mind that there is no such thing as a "good" score for these numbers, as everything is relative to the specific query it appeared for, as well as every single one of your competitors.

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