202106 Apr
Charles raises €6.4M seed to bring ‘conversational commerce’ to WhatsApp –
Type
Funding Rounds
Funding
202106 Apr
$7.56MSeed
Source
Techcrunch
Summary

Led by Accel and HV Capital, the seed funding will be used by the company to scale and meet existing demand for its conversational commerce platform. The SaaS connects chat app APIs, such as WhatsApp and Messenger, with shop and CRM systems, like Shopify, SAP and HubSpot, all delivered through a user-friendly interface. This transition, argues the Charles founder, creates “tremendous challenges and opportunities” for companies in terms of customer journey design and the tech stack, which to date — Asia, aside — has been predominantly tailored around webshops and e-mail. “When we talk to potential clients it’s mostly existing customer service tools like Zendesk who are starting to add chat apps as an additional channel,” says Weissbeck, when asked to cite direct competitors. Meanwhile, the revenue model is simple enough: Businesses pay a monthly base fee to cover Charles’ fixed costs and on top of this the startup earns money on conversions.

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