Empathetic Marketing: The Secret Business Ingredient in the 2021 Recipe
Summary
But it’s important to remember that being empathetic also means being genuine — you can’t create emotional marketing campaigns for the sole purpose of manipulating customers. If your brand can step in to help with these feelings — such as offering virtual classes or providing entertainment — youll be able to make a powerful connection with your audience. Brands can showcase their empathy by creating content around simple scenarios: the joy of a video call with a loved one, baking a great pie, or replicating an outdoor experience inside. Interactive marketing has been taking off over the past few years, since rapidly advancing technology (especially within social media) has made it more attainable for brands. Marketers should spend some time looking at the kind of content users are generating, as this will help them create a contest strategy that will appeal to their demographic, like Petco did.
