10 Steps to Blend STAT Ranking Data with Site Performance Metrics
Summary
I analyzed 50,000+ SERPs in the retail banking sector so I could make sense of the massive shifts in rankings and search behaviors during the lockdown period. My initial STAT data identified over 6,600 unique pages from local bank websites that ranked in the top 20 organic search results. On desktops, about 67% of organic search results belong to financial institutions (banks and credit unions) with heavy competition from reviews sites (7%) and online directories (22%). This information helps shape our SEO strategies for banks by exposing opportunities to monitor and maintain listings in relevant directories and reviews sites. But if you’re a bank marketing professional responsible for customer acquisition from organic channels, you’ll need to bring this type of data to your stakeholders to justify increased investments in SEO.
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