202102 Mar
West Tenth’s app encourages women to start home businesses, not join MLMs –
Type
General News
Source
Techcrunch
Summary

A new digital marketplace called West Tenth, now backed by $1.5 million in seed funding, wants to give women a platform to start and grow their home-based businesses. The company notes that the app isn’t necessarily closed to men, but the current market for U.S. home businesses favors women as they’re more often the partner who chooses to leave work to raise children. Though today many of these entrepreneurs market their home businesses on Facebook, they’re missing opportunities to reach customers if they’re not heavily involved in local groups and responding to requests for recommendations. In addition, attendees will hear from guest speakers who have experience in the home-based business market, and they’ll be able join mastermind networking groups to exchange ideas with their peers. “When we started this, we recognized that MLMs are one of the few kind of industries that’s focused on this demographic of women who’ve left the workforce — which is a huge, untapped talent pool in the U.S.,” notes Johnson.

Classifications
  • AI & Machine learning
  • Fintech & Banking
  • Aerospace
  • Defense
  • Government, Public sector