202102 Mar
5 Things You Need to Do Now to have Clean CX Data
General News

Think about all of the different ways to write a phone number: Start with a clear set of rules for how you want these things to look, and you’ll save yourself heaps of trouble in the future. In the above case of your sales team improperly entering information, for instance, you may consider introducing training or incentives based on data quality or even finding software to help reduce input errors. To keep it all organized, create a single customer identifier, such as a user ID or email address, associated with their records across different platforms. These IDs will keep everything tidy and make it easy to set up additional data points to feed into your future strategy. You don’t want your team to be buried by a gigantic pile of irrelevant, erroneous, and outdated customer data that feels like it has a mind of its own.

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