202122 Feb

7 Emerging Technologies in SEO and Their Applications

Summary

In December 2019, Google officially rolled out the Bidirectional Encoder Representations from Transformers (BERT) algorithm update worldwide. While it was difficult for Google to figure out what these kinds of queries meant in the past, with BERT, the algorithm understands the context behind each search and provides the user with the right information. These include the top results for the keyword, statistics and data you can add in your content, questions your target audience are asking on Quora, Reddit, and Google’s People Also Ask. And with the upcoming enforcement of Core Web Vitals by Google in March 2021, non-text content factors will have a huge impact on SEO. If you’re an SEO who wants to remain on top of things in the industry, then you should keep an eye out for these emerging technologies and start applying them to grow your business.

Source: Google

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