202025 Nov

London-based RevLifter raises €3.6 million to encourage online retailers to deliver AI-driven personalised deals for customers

Summary

Founded in 2017, RevLifter has already bagged clients like retailers Harvey Nichols, Very, HP, Currys PC World and The Hut Group, along with telecoms providers AT&T, BT Broadband and EE. According to Validify, the independent platform helping consumer brands to source, evaluate and manage the procurement of technology solutions into their businesses, RevLifter’s addressable market has increased in size by 50% in the past six months. The US currently accounts for about 60% of our revenues but there’s growing demand that we’re primed to meet across EMEA and APAC in particular.” Co-founder and Chief Product Officer Ryan Kliszat said: “We’re already in retail and telecoms but we see an opportunity to break into new industries such as finance and utilities. This fundraise will help us accelerate plans for further new features, including a product that will bring our game-changing AI deal personalisation treatment to a ‘basket abandonment emails’ market in need of a shake-up. The quality of personalised experience that brands need to deliver to customers has never been more important.” Investment Director at Gresham House Ventures, Thomas Makey, said: “We’re really excited to be teaming up with RevLifter, which we believe is perfectly positioned to capitalise on the most pressing trends and challenges facing online retailers.

Source: Eu-startups Full Article

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