202025 Nov
How direct-to-consumer jewellery brand Fenton is finding a silver lining to the second lockdown
General News

With the UK in another period of lockdown, many small businesses are taking the lessons they learnt from earlier this year to navigate these latest restrictions. The company was founded two years ago by Laura Lambert to provide ethical, sustainable jewellery options that reach beyond the usual palette. On the front end, he adds “We differentiate ourselves by working to remove stigma and stress that many people – especially men, typically – experience when shopping for jewellery. They leaned on their existing online presence and thought about creative ways to engage customers, like running Instagram gemology classes on IGTV. “As the impact of the pandemic has continued, people have increasingly wanted to celebrate and mark special moments – to bring joy during this difficult time.

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