202024 Nov
Rainbow Shops chooses StrikeTru and Akeneo PIM to optimize its product information and help re-platform its eCommerce store to Shopify
Type
General News
Companies
Source
Prweb
Summary

Rainbow Shops, an omnichannel fast fashion retailer operating over 1000 stores in the United States, Puerto Rico and US Virgin Islands, has chosen StrikeTru to ensure their product data is on-point to help them win more sales online. To better support its product data and merchandising needs and to overcome the limitations of legacy systems, Rainbow Shops needed a powerful PIM solution to manage and control its fast-changing fashion-specific data combined with a secure, reliable and scalable eCommerce platform that would support their business as it evolves and expands. A ‘PIM for Ecommerce’ transformation will equip Rainbow to manage high SKU counts & react quickly to constantly evolving market trends, while growing their bottom line by decreasing time-to-market and reducing operational costs. We’re excited to be working with them to deploy an agile and integrated PIM solution that streamlines the onboarding, enrichment, merchandising, and syndication of a high volume of products on a daily basis”, said Harry Singh, Partner at StrikeTru. For Rainbow, providing fashion on demand with lightning fast lead-times will be a big win in the long term.

Classifications
  • Retail
  • Point of Sale (POS)
  • E-Commerce & Retail
  • E-Commerce
  • Payment Processing
  • ERP & Process Management
  • ERP
  • Sales and Marketing
  • Web and Content Management
  • Data Management