202019 Nov
Got a great app idea? Why you should start with a pitch deck or business plan
General News

But if you want to do more than just build a functioning app—if you want to create a successful app that makes money and turns into a full-fledged business—then you need to take a step back and think about all of the moving parts. Conduct a SWOT analysis of the strengths, weaknesses, opportunities, and threats in the marketplace to show you have done your due diligence and can demonstrate the chances of success for your app. We suggest consulting that article for more details, but the high level steps involved include: • Selecting the appropriate app store for best results Once launched, your work is not done. This includes gathering user reviews and ongoing promotional efforts, such as advertising, social media, outbound campaigns, podcasts, and videos. In addition to a business plan or a formal pitch deck, you will need to develop an elevator pitch—a short and simple (30 seconds or less) description of your app and the value it creates.

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