202017 Nov
The New Best Practices for Native Advertising on Editorial Sites
Type
General News
Companies
Source
Google
Summary

Immersive AI and virtual reality technology (think headgear with a ton of wires attached) measured when and where they were paying the most attention and had the highest emotional response. To illustrate this change, we took a look at the total advertiser spend on our network across each vertical, and broke it down by three high-level KPIs: brand awareness, lead generation, and purchases. Directly after the pandemic hit, healthcare and home good brands prioritized purchase KPIs as consumers looked to stay healthy and improve their inside spaces. Finally, these keywords havent quite made it into the strong engagement bucket, but have had a positive CTR impact for a smaller selection of advertiser campaigns and might be worth testing if relevant to your brand. Consider showing scenes with swimming, air travel, stretching, and other high-movement related action types to encourage people to watch your video ad all the way to the end.

Classifications
  • Lead Management Software
  • Sales and Marketing
  • Online Marketing
  • Search and Information retrieval
  • Web and Content Management
  • Neural Networks