ISVWorld News - 4 Holiday Email Mistakes Nonprofits Should Avoid - Nonprofit Marketing

In order to make sure you meet your year-end campaign goals, here are some “holiday don’ts” to keep in mind when it comes to email marketing: The emails that get opened as soon as they are seen in an inbox are the ones whose subject lines grasp the viewer’s attention. In turn, a lower subscription rate will show a decrease in funds raised. Having the proper nonprofit software can help you with templates that will accommodate both desktops and mobile devices. Tip: No matter if it’s seen on a desktop or mobile device, make sure your call to action is clear. Whether it’s a “Donate” or “Act Now” button, make sure the template is interactive to allow donors to support the cause easily.