202003 Nov
Supporting Small Business Saturday with 2020-Conscious Marketing
Type
General News
Source
Google
Summary

In the American West, where we’ve been in a constant state of disaster due to fire for months, SMBs can use their websites to draw the throughline between shopping local and funding essential emergency services. If a busy independent bookseller like Danny Caine can make the time to utilize local, social, and print media as advocacy channels, how much could skilled marketers at good agencies do to boost messaging in support of their SMB clients? Just do it Multiple inspiring speakers at MozCon 2020 advised brands to have strong opinions and take public stands on important issues, building affinity with customers based on shared values. Your agency could: • Create an in-depth page for each client containing structured NAP, a link, and the best data you can amass about how choosing this SMB benefits its city of location vs. shopping with big boxes of online giants. Meanwhile, if you’re a local SEO who has earned enough of a reputation to be a guest on podcasts, a speaker at webinars, or a paid presenter at conferences, build education about the vital role of independent businesses into your pitches.

Classifications
  • Security
  • Sales and Marketing
  • EduTech
  • Lead Management Software
  • Online Marketing
  • Fintech & Banking
  • Healthcare
  • Game Developers
  • Entertainment
  • Education/Training
  • Search and Information retrieval
  • Web and Content Management
  • Professional Services Automation
  • Procurement & Purchasing
  • AI & Machine learning
  • Neural Networks