202023 Oct
4 Google My Business Fields That Impact Ranking (and 3 That Dont) — Whiteboard Friday
Type
General News
Companies
Source
Google
Summary

In this brand new Whiteboard Friday, MozCon speaker and owner/founder of Sterling Sky, Joy Hawkins, takes us through the fields she and her team has found do (and do not) effect rankings. My name is Joy Hawkins, and today Im going to be talking about which Google My Business fields impact ranking in the local pack. But the real action item would be to kind of look to see if your competitors are taking advantage of this by adding descriptive words into their business name and then submitting corrections to Google for it, because it is against the guidelines. So we did a bunch of testing on Q&A and found, despite putting random keywords and very specific things in questions that we posted and also in the answers, there was no measurable impact on ranking. There was an article that I wrote a couple of years ago that is still relevant, on Search Engine Land, that talks about the changes that I saw when a whole bunch of businesses lost reviews and just watching how their ranking actually dropped within a 24 to 48-hour period.

Classifications
  • Sales and Marketing
  • Lead Management Software
  • Online Marketing
  • Search and Information retrieval
  • Web and Content Management
  • Neural Networks