202021 Oct
Basic Reputation Management for Better Customer Service
Type
General News
Companies
Source
Google
Summary

Two people can be looking one another in the eye, but if one has to act corporate instead of human, too much formality ensures forgettable experiences: What you really want as a local business owner is to have the power to turn those chilly black-and-white words on a review profile into a living color interaction. To tell the truth, reviews aren’t a great substitute for in-person communication, but they are here to stay, and there’s a certain amount of fear on both sides of many transactions that builds up the layers of the barrier, like this: What can be done to bring the two parties closer together, so that they are at least leaning over the same fence to talk? In fact, a second view in the dashboard makes it immediately obvious if the reviews you received on a particular day had lower star ratings than you’d like to see: If you know a customer’s complaints can be tied to an issue, this gives you something more and better to say than just “I’m sorry,” when you respond. In sum, a workflow which investigates reviews singly and in aggregate tells the story or customer satisfaction across time, and gives the business owner a clearer narrative to tap into and write from in responding. Respond from that good place, with the conscious intention of improved neighborly communication and you may be pleasantly surprised by your ability to transform even the most dissatisfied person into a happier, more loyal customer.

Classifications
  • Sales and Marketing
  • Lead Management Software
  • Online Marketing
  • Search and Information retrieval
  • Web and Content Management
  • Neural Networks