Theres Gold In Them Thar SERPs: Mining Important SEO Insights from Search Results
Summary
Search engine results pages (SERPs) are the mountains we’re trying to climb as SEOs to reach the peak (number one position). For these opportunities, you’ll want to research less competitive keywords and phrases, as the SISTRIX report suggests that these long-tail terms have a larger proportion of “purely organic SERPs (e.g. ten blue links). Conversely, if you see your direct competitors ranking and no large brands, you’ve likely found a good keyword set to target. Examine their messaging and study how they’re talking to your shared audience to identify areas where your copy is suboptimal or completely missing the mark. These SERPs are full of helpful takeaways in terms of: These golden nuggets are just there for the takin’ and you don’t need any tools other than Google and your analytical mind — well, and your metaphorical pickaxe.
